From the intro:
Butter Princess is a collaborative roleplaying game built around desperate characters willing to push their luck. You will tell a story with a few friends, occasionally using dice to let you know if something you describe succeeds or fails.
One player, as gamemaster, will know the broad picture of what might happen, but they’ll need player input to create all the details. Players should be granted as much agency as possible.
A Butter Princess is the winner of a dairy-themed pageant. Twelve final contestants take turns sitting in a glass-walled refrigerator at the State Fair while their portrait is carved in 90 pounds of butter (41 kg). Crowds gather outside the refrigerator to behold their buttery glory.
Each player will have a Drive related to those 90 pounds of magnificent dairy product.
Butter Princess is also about decline. Characters tend to degrade. The further you go, the worse off you become.
It doesn’t matter if your character “wins” as long as your character plays a role in a great story.
As players, you know your character is likely doomed to fail. But your characters think they have a chance to succeed. In “play to lose” games like this one, we win by collaboratively telling a good story, even if your individual character goes out in an abysmal, epic failure.