Players are internet users writing into a board game forum called DarkStone. Each card represents a post that influences the conversation in our favour, in an attempt to inflate our own ego and gain Victory Points.
Some toxic messages can create flames and spoil the conversation, ruining everyone's efforts. Luckily, moderator cards help to keep threads in good spirits. At the end of the game, the player with most Victory Points will have become quite an influencer.
Special effects allow players to make things as: creating an off-topic, trash talking, picking on a new user, deleting offensive posts, spoiling half-written posts due to server maintenance, pinning a thread so that it becomes more important, hyping a game, trying to put out a flame by mass-deletion, dismantling another player's fallacy, naming another users to draw them into the thread...
This game began as a cardgame about generic internet message posting. However, it was reskinned to match the aesthetics and some of the slang of the specific Spanish gaming forum "darkstone.es".
—description from the designer