Eat Lead: The Return of Matt Hazard (EAT LEAD マット・ハザードの逆襲) is an action game for Xbox 360 and PlayStation 3. The game was developed by Vicious Cycle Software and published by D3 Publisher.
Matt Hazard pits players in the role of the title character, a "legendary" gaming hero who is "returning to glory" in a new video game, some 25 years after his debut game and 6 years after his last game. In reality, the Matt Hazard character is in his first video game, with a history made up by D3 Publisher to chronicle the character's rise and fall in popularity. The Return of Matt Hazard marks Hazard's fictitious "comeback" to the gaming scene. Hazard is voiced by Will Arnett, while Neil Patrick Harris voices his nemesis Wallace "Wally" Wellesley.
The game itself is a parody of action-gaming clichés. The October 2008 debut trailer was done as a Behind the Music spoof called Inside the Game complete with Jim Forbes narration. It chronicles Matt Hazard's successes and hardships, and mirrors the progression of the Duke Nukem series of games, from early 8-bit to modern consoles.
Source: Wikipedia, "Eat Lead: The Return of Matt Hazzard," available under the CC-BY-SA License.