From the rules:
The object of the game is to be the first player or team to complete the entire circle of the playing board from "START" to "FINISH" by correctly identifying the EVOLUTIONS Scenarios.
Basically, you answer trivia questions about the origins of common words and phrases, such as:
Q: The custom of dropping a piece of spiced, burnt bread into a glass of wine originated in Rome. The charcoal from the burnt bread helped to reduce the wine's acidity. This word is now a modern day proposal of good health.
A: Toast.
If you get it right and were the first player with the option to answer you move 2 spaces, otherwise you move 1. Each question has a category and if your piece is on that category when you get the answer right, you double your move - 4 or 2 spaces. Twenty-six spaces means twenty-six correct answers - or possibly as few as 8 - will win the game.