Most possibly a game published by the transportation company "Fraktarna" as a company-promotional item.
(Translated from Swedish from the box back):
The exciting transport adventure through Europe.
Fraktarnaspelet is a realistic transportation game where each player gets the chance to feel the speed and excitement as a truck driver through a Europe not only filled with nice roads and friendly cosiness.
Here you get to meet grumpy border guards, Bascian guerrilla, mafiosi and a stern traffic police. The reward is the number of points you receive as you deliver your cargo in time to the right place.
The player who manages to first return to his starting position after getting together 50,000 points through diligent freighting is declared the winner.