Objective of the game is to create and put on air two advertising campaigns for famous brands.
Each player represents an advertising agency that should develop the advertising campaigns. Each campaign is made by several elements, that should be collected by moving on the board with a dice roll. The elements are: the testimonial of the campaigns, the media that will publish the advertising, various agency figures needed to develop the advertising (varying according to the brief).
The board represents a skyline of a modern city. The game start in the month of September and ends in August.
The winner is the player that first presents two successful advertising campaigns.
The game has been produced and distributed by the Gruppo Essevi agency, as a gift for its customers for Christmas 1990.