From publisher blurb:
Commerce is a reality in most of our fantasy TTRPG settings, and Sundara is no different. From small towns that are miles from anywhere, to huge city states filled with the astonishing and the bizarre, this exchange of coin for goods and services is something all places have in common. And while there are plenty of peddlers and packers who make a little coin here and there, Merchants of Sundara concerns itself with some of the best-known names in the setting who are either famous enough, or widespread enough, that your party is likely to know about them, even if they don't make use of these merchants' services.
From the unusual selections found in Crazy Olaf's Adventurer's Emporium, to the delicious dockside meals cooked on one of the Flat-Bottoms barges run by the Dredgers, to the isolated inns of the Blackwood Lodges, there are all sorts of merchants and brands in this particular supplement. And, just as with so many of Sundara's other books, these entries can easily be lifted and transplanted into your own setting should you wish to use them in a different capacity!