Translated from the back of the box:
Move It is an entertaining and social family game which makes your spare time efficient time.
Move It makes activity a game, and is the perfect solution to a more active way of life.
Move It is won by making a series of simple and funny physical exercises, which can be made by healthy kids and adults.
All exercises can be done indoors, and are developed in cooperation with leading experts in health and sports.
User description:
Players roll dice to move their pawn around on a field track. Passing the 100 meters, 200 meters, 300 meters or 400 meters line makes you draw a card describing a physical exercise you have to do. If you do the exercise correctly you will get a gold medal. First to 10 gold medals win the game. Medals can be lost by meeting other players pawns or the trainer.