From the introduction:
To some travelers, the innermost secret caverns of the humanoid heart are the most intrepid non-jewel-encrusted caverns to explore. These travelers are sometimes called Old Spice Gentlemen, other times Old Spice Gentle-ladies. They are comedians and jokesters wrapped in the skin of heartthrobs and Casanovas (not literally, that would be gross). These charming travelers and purveyors of romantic miracles depend on their charm and good humor to see themselves through to the next all-you-can-eat pancake breakfast. Whether it be a charming smile, a clever quip, or a catchphrase that dangerously dips its toes into the clear, cool waters of annoying repetition, the Gentlemen will always find a way to rise above any challenge and inspire their companions to greater feats, all in the name of selling more Old Spice deodorant than Old Spice is already selling.