The board, at first glance, looks like a Monopoly-type track but it isn't. This is a fairly traditional 'get to the end of the track' game.
Each player represents Pinocchio and receive 15 gold. You must start at the Carpenter's Shop and aim to arrive at the Cottage of the Talking Cricket. Movement is dictated by a spinner. If the spinner instructs you to take a card, you must obey the instructions on the card. If you are currently standing on a Safety Station you can ignore the card. The first to reach the cottage gains 5 gold and the winner is then the player with the most gold after all loans have been repaid.
A second version from Australia exists titled 'Walt Disney's Pinocchio the Merry Puppet Game' and mainly differs in the graphics on and in the box. Only scant reference on the back of the rules pamphlet shows that the game was manufactured in Australia by John Sands. The playing components and rules are the same except for the playing pieces, with the Australian version having simple coloured wooden discs. Dated 1939 the game promotes Disney's second animated movie which was released in February 1940.