The players are the owners of competing advertising agencies, producing TV spots, printed ads etc.
The game board and part of the game mechanics are closely related to monopoly (Dice, Movement, Income on start field, chance/community-like cards). The players buy resources like a film production company or a gourmet restaurant, which they and the other players need for their campaigns.
To win, a player has to obtain three different prizes. (1) Young Businessman Award: Obtained by having 250k money. (2) Ad Award: Obtained by reaching one of three fields on the game board. (3) Pitch Award: Obtained by winning three pitches.
For a pitch, two players draw storyboards for an ad campaign about a given topic and then do a presentation of their idea. Then the other players decide who wins the pitch.
The game box shows the ORF (Austrian national public service broadcaster) Logo. Copyright by Berlini/Jung Pollak, Designed by EDGE project, WIEN. Produced by Schmidt Spiele.