Schlock! is a resource and word game, in which players assume the role of a B-movie producers during the golden age of Hollywood. In the game, players race to create outrageous films and release them to hungry audiences.
At the beginning of each round, players will bid cash for turn order. Then, in turn order, players buy word and picture tiles and dice agents from the Backlot planning board, to build their movie titles and accumulate dice agents to raise cash and unlock cards.
During the Development phase, players spend their cash to promote their upcoming movie and attract an Audience, as well as spend their dice agents to trigger powerful card effects.
Finally, in the Entertain phase, players release their completed movies to theatres, scoring Fame and Cash for the size of their movie, their matching Genre icons (Horror, Syfy and Western) and their audience attendance.
When a player releases their third movie, the end of the game is triggered. Players complete their remaining movies and the player with the most Fame wins.
—description from the publisher