The object of this game is to move your pawn along "love tracks" and reach the finish square. Rolling a die determines how far along the "love track" you may move on your turn. In so doing, you win time to kiss the person of the opposite sex closest to your pawn. When you land on a square with a heart sign, cupid sign, male sign, or female sign, you draw a card with the matching sign and follow the instructions. The first person to complete all of their card-driven tasks and reach their finish square first, wins the game.
From the game box: "Seven Minutes in Heaven is an entertaining game that will liven any party. The object is to strategically race along love tracks and reach the finish squares. You will find the journey sensuously exciting, intellectually stimulating, and emotionally thrilling. This game is a unique "ice breaker", because the fun experienced along the love track makes everyone a winner."