User Summary
Inspired by Bob Geldof and Midge Ure's Band Aid project, Rod Cousens of UK software house Quicksilva organised Soft Aid.
Many publishers offered games and compilations were released for the ZX Spectrum and Commodore 64 with 10 games each, with profits going to the Band-Aid Trust. Each tape also included a copy of the "Do They Know It's Christmas?" single.
Of the £4.99 asking price, about £3 per sale went to Band-Aid (the price also included 75p sales tax).
In 1986, UK ZX Spectrum magazine Crash reported that Soft Aid "became the longest running No 1 chart success of last year, and was probably the highest selling game title ever", raising over £350,000 for Band-Aid.
ZX Spectrum Titles and Publishers:
Spellbound - Beyond
Starbike - The Edge
Kokotoni Wilf - Elite
The Pyramid - Fantasy
Horace Goes Skiing - Melbourne House / Psion
Gilligan's Gold - Ocean
Ant Attack - Quicksilva
3D Tank Duel - Realtime
Jack and the Beanstalk - Thor
Sorcery - Virgin
Commodore 64 Titles and Publishers:
Gumshoe - A&F
Pitfall - Activision
Star Trader - Bug Byte
Kokotoni Wilf - Elite
China Miner - Interceptor
Gilligan's Gold - Ocean
Fred - Quicksilva
Gyropod - Taskset
Falcon Patrol - Virgin
Flak - U.S. Gold
The inlay mentions that support was also offered from Artic, Llamasoft, Micromega, PSS, Softek and Software Projects.
You can find a video depicting the story of Soft Aid at https://www.youtube.com/watch?v=Vq3kHxEIVt8