During setup each player receives travel cards, corresponding to destinations in Sweden, and a pawn. Om his turn, the player moves 1-2 steps (on road or railway) or checks in for a flight. The goal is to travel from southest-northest Sweden (or vice versa), while visiting destinations in the travel cards. Om his way the player can also choose to visit destinations with souvenir cards. After visiting all destinations in his travel cards, the player moves to the final destination, where he is given three questions about Sweden.
After all players have finished, final points are calculated: Every travel card is worth 5 PTS, souvenir cards are 2 PTS each, and correct answers to the questions in the are 1 PTS each. The player with most points win.