This console is powered by Intel and runs Windows 10. The result of a partnership between Haier, which built the hardware, Intel, which provided unspecified "sensing and smart home technology," and Tencent, which provided both system development and game titles.
Since China officially lifted the ban on game console imports, Microsoft and Sony are now theoretically free to sell into China, but there are difficulties selling into that market. Previously, consoles were only allowed in-country if you lived within an eleven-mile trade zone surrounding Shanghai and if the console was assembled locally. Content needs to be localized and Chinese gamers are much more likely to use either smartphones or PCs. Tencent's decision to standardize on a PC-like device running Windows 10 makes sense in that context: It's the gaming platform users are actually more familiar with.