From the back of the package:
Welcome to the world of show business!
Anyone can achieve success with skill and hard work - the American dream! Live this dream by taking charge of a small, nearly bankrupt TV station and leading it to glory as the world's largest TV network.
Place movies and advertising spots depending on which audience segments you wish to appeal to. Create your news programs by mixing ingredients that will appeal to your audience segment. Launch marketing campaigns to boost your station's reputation. And don't forget... buying new movies and series is not enough. To achieve success you will need to expand your broadcasting network. Acquire broadcasting rights throughout America... and then the world.
> Pay close attention to station demographics!
> Take full control over which shows should be aired and when!
> Launch marketing campaigns to boost your station's reputation.
> Use your wit to make a whole lot of cash in a limited amount of time!
> Buy and fulfill advertising contracts!