"Mass market" Isn't necessarily a bad thing

This plays like, overall, like other Zombicide games. >> Yeah, very much like Marvel Zombicide, especially that came out before this, in which a lot of things from many of the iterations of Zombicide that have come before have been done away with, have been streamlined, have been simplified. This takes a lot of those ideas and puts them into a box that is streamlined compared to other Zombicides, but also smaller in scope because this is kind of a mass market release for Zombicide, right?

This is from Spin Master working with CMON, but this is the sort of Spin Master part of it.